ASHIESH SHAH x RITU KUMAR
2021
Designer label Ritu Kumar Home in collaboration with Shah launched an exclusive edition collection of home decor inspired from the cities of Amer, Jaisalmer, and Kochi. Supplemented with a bank of information, Shah began this journey in an attempt to understand the world of Ritu Kumar first to layer it by infusing his thought process at the atelier for a seamlessly synchronised pairing. The collection integrates design philosophies from elements that are specific to the context of each region with emphasis on their architecture and way of life to determine its mood board and overarching colour palette that finds its way through the entirety of the collection. Drawing inspiration from traditional Indian fashion, the collections are truly a celebration of the rich cultural and architectural diversity presented with a contemporary flair serving as a platform for textile and design to blend into one another.
